Product Comparison tables can increase your affiliate revenue for up to 30%
That’s a bold statement. Personally, I have always hesitated from using product comparison tables. Where there are multiple reasons behind that, the main one would be my laziness. Product comparison tables always seemed like a lot of work and to me, using a bullet point list has been easier.
So yes, possibly, I have lost a good chunk of revenues as it is evident that product comparison tables can significantly increase your click through rate.
So we did a test last week.
We wanted to figure out which product comparison table wins the battle focusing on affiliate marketers. Let’s see what we got.
Our Weird Product Comparison Table Study
We might have missed a few and in that case, I would love it if you can comment a table solution that we haven’t touched. We will try to test & include that too.
The most popular solution out there is undoubtedly, TablePress. This is a free WordPress plugin that can help you create tables and this solution is used by some of the big guns in the market.
Though table press had it’s fair share of criticism for not being responsive and having low CTRs, it is still a decent solution, primarily because this is free.
This is how a table looks made on TablePress.
Pretty decent, right?
It doesn’t have a flashy CTR button but you can link to your affiliate properties from any box. You can even include photos though they don’t really look good.
The main problem that everyone had with Tablepress is it not being mobile responsive. The good news is that they fixed this problem and now their plugins are completely responsive. The bad news is that you need an extension to make your tables responsive and that is not free.
However, for a one time price of $9, this seems worth it.
Amazon affiliate WordPress plugin, AAWP has been around for a while now and it seems like, they offer the best visual looks on a table.
Most affiliate marketers we know of have moved to AAWP in recent years and they all had increase in their CTRs since moving. Some said that they had up to 40% increase after converting to AAWP.
Here’s how their tables look like:
All three tables that you see here (the big comparison chart and the 2 demos on the right side) are created with AAWP. They look the best among all product comparison tables we reviewed for amazon affiliate marketers.
They cost around $40/year/site which I think personally, is worth it.
But wait, we have more to say.
We checked AAWP on two of our websites to check the CTRs and what we found is that, though CTRs have increased, AAWP was not always able to track clicks.
When we randomly checked some of the button links with Amazon’s Link Checker, we found that Amazon wasn’t able to recognize the links which meant that we sure lost some revenue.
Now, I don’t know if this is a one-off thing or happens regularly with this plugin, our experience was bitter for sure and we decided not to use AAWP in any of our sites.
AAWP integrates with the ‘one link Amazon’ so that you don’t lose money on international traffic.
If you are using AAWP on your sites, I would recommend checking random links with Amazon Link Checker every day to see if they are working fine. You might not even know that you are losing money.
The third product comparison table we will talk about is Go Pricing. I remember, when I launched my first affiliate site back in the days, I used this table maker and kind of liked it.
Here’s a sample of what they are capable of doing:
Pretty decent, right?
You can directly buy this plugin from Envato for $27. This sure looks like a steal to me.
Created by Spencer Haws, one of the big names in the affiliate arena, Table Labs is a new player in the market. The drag and drop solution along with being focused on Amazon affiliates (like AAWP) seems brilliant.
On top of the basics, this plugin actually allows you to check analytics to see the clicks and impressions. That’s something that the other units did not have. Like AAWP, this one also links to ‘one link’ to send traffic to their dedicated Amazon so you don’t lose money on international traffics.
To me, this seems like a better version of AAWP (without the price).
Here’s how tables look with Table Labs
The cost for Table Labs seems to be the only negative for me and it is a big one. Table labs not only ask you to pay every year/site but it also limits the creation of tables. The lowest price they have right now is $67/site/year which will allow you to create 30 tables only.
That’s a big no from us.
If it was a one time payment with unlimited table creations or even a moderate yearly payment with unlimited tables, it would be a clear winner.
The last product comparison table we will talk about is WP ComPEAR. This is a small unknown JV plugin that nobody knows about but seems to be a great solution for everyone including affiliate marketers.
The best part is definitely the price. For a $40, one time fee, you can create as many tables as you want on as many websites as you wish.
Here’s how a table looks like built with comPEAR:
The setup process is super simple (drag & drop). You can consider it as a better version of TablePress. However, WP ComPEAR will not be able to give you international earnings as it doesn’t connect with One Link (for Amazon affiliates).
I recommend you go to their sales page and try drag/drop yourself. You will like the experience.
So What Is The End Result?
Alright, this is tricky.
If you don’t have any issues with price or with table limits, I recommend Table Labs. It seems to be the best solution in market right now.
However, if you don’t want to spend that much or if you want to be able to create unlimited tables on as many sites you want, I would recommend WP ComPEAR.
AAWP is a great solution, however, I would be very cautious for the reasons mentioned above and therefore, wouldn’t probably recommend it.
Let me know in the comments if I had missed any and I would also love to know about your AAWP review. Did you face the same problem that we did?