Ah, another article about keyword research .. right?
I don’t know about you, but I started hating keyword research.
Don’t get me wrong, keyword research is still important if you are a small business and want to find low competitive search terms, but the style of keyword research (for me) has changed over the years.
I used to be that guy back in 2016 who was all about finding the perfect keyword. Finding the best combination of low competition and decent search volume was my thing. But as I grew my experience over the years in the world of internet marketing, I started to question myself.
How important keyword research is, in 2019?
The answer.. It is still fairly important, specially if you are planning to start a small website.
Let’s use a few examples to see what I mean.
I started a website around golf back in 2017. The URL was HonestGolfers.com
The site very quickly grew to $800/month and then I ended up selling the website for $14,000.
If you look at the keyword research that I did for the site, you will very quickly realize that there are primarily two types of keywords that I focused on that website. It is the exact same two types that I talked about in our 2nd update here.
It was all about finding pillar keywords and small single product review keywords.
As I explained what are those keywords in the last update, I am not going to do that again.
For the 2019 website that I am building, the strategy is going to be slightly different.
I am still going to focus a lot on those two types of keywords, but I will have more emphasis on informative keywords.
An informative keyword is a keyword that helps you get quality traffic from search engines but does not result in an affiliate commission. You use other monetization strategies such as display ads to earn from those articles.
That’s where my focus would be for the new site I am building.
- They are a lot easier to rank for
- They help when you do outreach
- Info keyword based articles make your site look like an authority instead of a cheap affiliate trying to earn a few bucks by redirecting people
- They keep people within your website
- And there are good alternatives to Adsense now who pays decent money for ads (which wasn’t the case a few years ago)
As I am done with my keyword research for this Authority Site Project, I can tell you that I found at least 100+ keywords that are informative in nature. I also have about 200 affiliate type keywords, but info keywords would be the priority.
What Keyword Research Tool Should I Use
Frankly, it doesn’t matter. You can use anything starting from SEMrush to KW Finder to Keyword Revealer. When you use a keyword research tool, you basically analyze these information:
- The search volume of a keyword
- The 10 current results for that keyword on Google (their backlinks, their domain authority and sometimes, their age)
That’s pretty much it.
Fortunately, all keyword research tool in planet does that for you.
You can ignore metrics like keyword difficulty numbers as those do not make much sense and will vary wildly depending on the tool you are using.
When I did my keyword research for this project, I tried to ask two questions.
Question 1: Does this keyword fall under one of my keyword types? In other words, is it an affiliate or info keyword?
Question 2: Does this keyword have a search volume of minimum 100/month
If the answer was yes for these two questions, I picked that keyword and if any of them was negative, I ignored.
It is that simple, when you understand the process.
Here’s what my spendings look like till now:
- Domain and Hosting: $50
- Theme (You can pick anything from Themeforest that looks good): $49
- Logo: $5 (from Fiverr)
- Content from Passive Journal: $540
- An Account With Keyword Revealer (I have the lifetime deal): $79
Here’s what my income looks like now:
$0 so far
That’s about it. Do you have any questions about keyword research? Let me know in the comment and I will reply.