This was a fun interview with Dom from HumanProofDesigns. I am planning to do more of these if you guys like the idea of publishing old classic written interviews. Let me know in the comments. Dom is a great example of someone who didn’t only keep on creating affiliate websites for himself but went ahead to make a decent business out of it. I am sure you will like the interview.
Who are you & what do you do? Tell us about you & your life.
Dom: I’m Dom Wells, and I own HumanProofDesigns.com. We teach people how to make money through affiliate marketing, and offer a suite of Done For You services to help get them started. Most people will think of Amazon affiliate websites when they think of us, although we do teach other things as well.
I’ve been making money online since 2012, and started HPD in 2013. Since then we’ve grown a fair bit!
I’m not technically a Digital Nomad, but I do a lot of traveling and in the last couple of years have lived in a few different countries. I think I took something like 25 flights in 2016, which felt like a lot.
Tell us about your first income from internet. What was the amount? How did it happen?
Dom: I think it was about $0.11 or something small like that from amazon.com. I started a website promoting a quit smoking book that I had read, and someone bought it.
The commission was tiny because the book only cost $10 or something like that, but hey, it was proof I could make some money!
When did you realize that you can take digital entrepreneurship as a full time career?
Dom: I always wanted to do it, but I think I “realized” I could make it a reality when I started earning $500 per month. I realized if I could do $500, I could also do $1,000, and so on.
What made you start a business? Why didn’t you continue working as an independent marketer?
Dom: I saw lots of people buying junk websites of flippa and falling for the false promises and “make millions on autopilot” lies, and I wanted to offer something legitimate instead. I realized there was a huge demand for starter websites, but nobody that I knew of at the time was offering them, and if they were, they didn’t give any training either.
So I guess I never planned to start a business vs just being an affiliate marketer. I just saw an opportunity to offer something of value and then took it. I definitely never planned to have full time staff and freelancers under me, but that’s the beauty of the internet. It takes you places!
What was the toughest decision that you had to take in your business?
Dom: I had a project manager who had done us very good service but had recently started dropping in the quality of work. Things weren’t getting done on time and emails were getting replied to very late. Ultimately I had to move that person on, and it wasn’t really easy, but the company benefitted massively as a result.
Tell us about your favorite SEO move. Our readers love SEO Strategies.
Dom: SEO itself is a strategy and it has various “tactics” which you can use. My favorite strategy therefore, is a combination of different tactics. Generally speaking, what I enjoy the most are the ones that can give you instant results (which aren’t many).
This might be something like, adding additional keywords to an article which already ranks well, looking for content gaps in a website by seeing what its competitors are ranking for, or sprinkling more internal links around your site.
Obviously the thing which gets the real results is the link building, but that’s not my favorite thing. It’s just a necessary part of the step.
Most importantly, a successful SEO strategy evolves as time goes by and the best thing to do is keep a diary and adjust when you see what is, and what isn’t working.
What’s your favorite marketing strategy other than SEO? Tell us about your favorite paid marketing method.
Dom: My favorite marketing strategy is just to sell more things to your existing customers. They already like you, and there are many ways you can help them more. Really you owe it to them to offer more services.
For paid I assume you mean paid traffic. There’s no secret to this. Use paid traffic to bring more cold audience to your site, and use it to remind your warmer audience what you’re doing and about that sales page they left without buying anything.
What do you think is going to be the future of Amazon affiliate marketing? Will it thrive? There’s a speculation that newbies are not being able to make as much money as the competition is growing. What’s your take on that?
The competition is growing but not faster than the market. More and more people are buying off Amazon and the company itself is only getting bigger. Sure, it’s not as easy to accidentally rank a website and make money without any effort, but there is so much more training and a growing market, the future is good.
What’s your plan for the future Dom? Where do you see your business in next couple of years?
I wouldn’t want to give my competitors two years’ warning on where we’re going next, so I won’t go into specifics. Generally though my personal plan is to invest more in the business and out of the business, because investing is a powerful thing.
As for the business, we’re going to reach more people and help them better.
What is the most expensive thing that you did with your hard earned money? Are you a spoiled man? Instagram love those people.
I don’t spend too much on myself aside from leveling up my lifestyle. I’ve bought a watch that costs 4-figures and bought one for my wife as well. These were basically wedding gifts to each other though. Aside from that, most of my money goes on traveling, flights, hotels, that kind of thing.
Suppose, I don’t know anything about online income & digital entrepreneurship. However, I have the desire and I am ready to work hard. What’s your tip for me?
Never stop learning. Honestly there’s no magic answer or quick way to tell someone how to get started. Just keep learning.
By the way, learning means taking action.
Tell us about your business & services. We would love to know more about how we can stay connected with you & your services.
I mentioned a bit about what we do at the beginning, but here’s a more direct page right here: https://humanproofdesigns.com/services.
Essentially we can offer people the whole package (a Done For You affiliate website), or various parts of it that they might need along the way, such as keyword research, content articles, a link building.
There’s also an absolute ton of free training on the blog and podcast.
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