In case you didn’t know, I am creating an authority website in 2019 (After a long time). This is update 4. You can find all previous updates on our blog here.
Content is something which most marketers struggle with. The way we write content naturally, is a lot different than what search engines look for. Also, it is at times, very difficult to come up with long form of content on certain topics, specially if you are not interested or know enough about the topic.
Sometimes, you just don’t have enough time to focus on writing content and sometimes, you are not a native speaker (like me). So you end up producing dog s*it.
Keeping all those in mind, how can we produce quality content for our authority websites in 2019 and beyond?
The rule is fairly straight forward.
Analyze your top 10 competition, see what they are doing and then do a bit extra.
It can be more words per page than your competitor, better image, better structure, quality information, or a combination of everything.
Billions of blogs get published every day on the world wide web & believe it or not, people are not interested in reading another blog post about the same topic when thousands of other ones are already there covering similar information.
Now, I don’t have the exact stats or number to back up this claim, however, I can bet that the number of people reading blog posts are getting reduced year by year. It is still not drastic to worry about, but the number is decreasing.
On the other hand, the number of internet users are increasing, so it is still not impacting the world of bloggers.
But it will.
Unless you have quality information to display on your blog.
Instead of targeting a specific word count or a certain number of articles/month, you have to focus on quality. That’s the only way to compete against videos and audios (the new method of communication) in 2019.
I can vouch for our content service (in case if you are looking for a place to order content for your sites). We handpick our writers and we are the best in terms of cost per 1000 words in the industry.
Our in house writers do all of our portfolio website content and we have done quite well with most of those sites. So yes, if you are looking for a place to order content, I would recommend us (biased).
Back to the topic.
So to keep it simple, I am targeting certain topics and covering it as a whole topic for this new website. This of course, doesn’t mean that every article will be of a mammoth 5000+ word count. It will vary and that will largely depend on what the competitors are doing.
Who are the competitors?
The top 10 pages that are currently ranked on page 1 for a certain keyword will be the competitors.
Now, in case if you decide to write content yourself, make sure to focus on these key areas:
Cover a Topic & Not a Keyword
As discussed before, cover a certain topic and not a particular keyword. It doesn’t matter how many times your keyword appear on a page in 2019. Google’s machine learning algorithm is getting smarter and as soon as you cover the topic as a whole, your keyword will get picked by Google.
Of course, don’t completely ignore the keyword. Do the on page SEO basics (more on it on later updates) which will automatically qualify your page for one particular keyword.
Link Out to Quality Resources
Don’t be shy when it comes to linking out to quality resources. As long as they add value to your reader, feel free to link them within the article. Remember, the end goal is always to add value for your readers.
When linking out, try to avoid your direct competitors. A direct competitor is someone who does the exact same thing as you do. It can be the same monetization strategy, the same content production strategy and so on.
Be an ‘Expert’
This is very important, especially in the 2019 SEO world. Google with their infamous medic update, has made it clear that they will always prefer to rank websites that are authority on a certain topic. That makes sense, right?
When you, as a reader want information, who would you rather take it from? A random Tom without any experience or Dr. Smith who had knowledge and expertise in that particular field?
Of course, it’s the later.
Now, expertise can be of different form and Google, in their search quality guideline has clearly mentioned all the types.
What is E.A.T from Google?
E-A-T basically stands for expertise, authority and trust.
According to Google, “Websites or pages without some sort of beneficial purpose, including pages that are created with no attempt to help users, or pages that potentially spread hate, cause harm, or misinform or deceive users, should receive the Lowest rating. For all other pages that have a beneficial purpose, the amount of expertise, authoritativeness, and trustworthiness (E-A-T) is very important.
Whenever you are building a website, specially a new one in 2019, it is important that you give clear signal to Google about your expertise in that certain topic. Expertise and authority does not have to come from academic knowledge though that can be a big plus. It can also be your personal experience, knowledge of life and of course, you can always take help from an expert of that field (bloggers even go for paying experts to use their credentials on their blog).
Clear Call To Actions
What do you want people to do when they read your article? Is it sending them to a landing page? Is it capturing their information in a cookie? Is it sending them to an Amazon associate link?
Whatever the goal is, make sure that the content is surrounded with enough CTA (call to actions) to support that goal.
If you are interested in capturing leads, make sure to load a pop up (like we do here at Passive Journal), if you are interested in sending people to an affiliate program, product comparison tables always help and so on.
Be Descriptive But Know That People Won’t Read Everything
Don’t take it personally if people don’t end up reading your whole article. Most of them wouldn’t.
Your task is to convert that visitor into a meaningful goal as soon as you can once they land up on your website. As you can imagine, you don’t have much time to convert that traffic from the time of landing. It is less than of a gold-fish.
People also prefer to skim-read now instead of reading a long article. You can imagine from your own experience. How many of you read every single line of this very blog post?
A huge percentage of you actually skimmed through it which is totally fine.
I am not taking it personally, you shouldn’t either.
That will be it for this update. If you read the whole thing, would you mind writing a comment? I will seriously appreciate it.
I will now wait for the content to be delivered and I will be uploading them as soon as I have ’em.
Here’s what my spendings look like till now:
- Domain and Hosting: $50
- Theme (You can pick anything from Themeforest that looks good): $49
- Logo: $5 (from Fiverr)
- Content from Passive Journal: $540
- An Account With Keyword Revealer (I have the lifetime deal): $79
Here’s what my income looks like now:
$0 so far
That’s about it for today.