I get this question a lot.
Khalid, what’s the best WordPress theme for Amazon Affiliate Marketing? Fortunately, I have tested hundreds of themes for my own portfolio sites and also for our clients who purchase authority sites. We have had a few sure hits and we also had some terrible failures.
This article is about all of those.
When I started as an affiliate marketer, everyone was going for the themes made by a company called Thrive. They are very popular and everyone in my community was using Thrive. Later on, Thrive came up with their own page builder (called Thrive Architect) and that was brilliant too.
In fact, we still use Thrive Architect on our services page here at Passive Journal.
However, we don’t use thrive themes anymore. We moved on! Thrive was simple and according to us, poor looking after a point. The big image category sections and the static look didn’t do justice to the awesome content we were building for our affiliate sites.
Anyway, till then, we moved around quite a bit and finally stuck to some themes that we use kind of regularly these days.
Here’s the list:
Our Favorite Amazon Affiliate Marketing Themes
Before we start, you have to understand that there is no ‘dedicated’ theme for Amazon affiliate marketing and if there is, you shouldn’t be using them. An affiliate site is just another blog that has a monetization plan via affiliate marketing. It is no different from a sports blog or a random cooking blog on the internet.
Therefore, you can technically use any WordPress themes as long as it looks good to you and as long as the theme is technically sound. Many internet marketer thinks that the secret success mantra is within the WP theme that people use and that’s completely wrong.
A WordPress theme has very little, I repeat, very little to do with your rankings.
Even if you have the ugliest website on planet earth, if you can rank it on the first page, people will go and visit the site. Yes, the conversion might not be as good as some great looking conversion optimized websites out there but you will still earn money.
We are getting off track.
Let’s talk about my favorite themes.
StudiPress is my ultimate favorite theme shop when it comes to WordPress themes. I almost exclusively use StudioPress for all my affiliate sites. They have a wide variety of themes for all niches, I see successful sites using them and I like the slick and simple look of my sites when used StudioPress themes.
Their themes cost a little more than the usual $49 and $59 bucks. They are generally priced at around $99 which is worth it. They also have a plan where you can pay $500 to get all their themes which is exactly what we did.
I really can’t pick a single theme from the StudioPress theme bank as I like all of them for different reasons. Browse around, I am sure you will find something you like.
I know Divi (Elegant Themes) get a lot of flacks for leaving footprint when you change themes but if used right, Divi can be a game changer. Divi is great specially if you don’t enjoy designing sites (like me) as they have a big template library of pages you can use.
I have personally used Divi to rank sites and some of my most good looking sites have been with Divi themes.
I would say that Divi is not for everyone. Divi is great if you are creative and know how you want your site to be. If you are a designer then you will love Divi and their built in page builder.
Otherwise, if you have a habit of changing WordPress themes every other month, you should stay away from Divi as when you change themes, Divi still leave a footmark which makes your site heavy.
A regular themeforest theme, that can do wonders. I first came across this theme recently and though Themeforest advertise this as a beauty theme, I think you can potentially use it on any site you want.
I love the way Look displays blog posts. Elegant, simple and with some optimization, you will always get the highest number of clicks to Amazon as the buttons and links blend well with the simple white background.
It cost s$69 at the time of writing this post and I think it is worth it.
#4 Thrive Themes
I would keep Thrive too in this list as they work fine for affiliates. Yes, Thrive will not give you the most gorgeous looking result or even the best layout for your blog but if you want a simple looking theme that doesn’t have any technical issues, Thrive is the best solution.
I have seen hundreds of Amazon affiliates using Thrive’s themes, especially FocusBlog and I have been in the party too. Some of my initial sites were built using this theme.
Now that I look back, they all seem terrible but it worked fine at that time.
If you decide to use Thrive themes, I highly recommend that you combine it with their page builder. The page builder is brilliant and for sure one of the best ones in market right now (Elementor would be the second best).
#5 My Theme Shop
I have loved My Theme Shop for their classy looking WordPress themes and I have used them a ton of times too. One reason behind using MyThemeShop is the uniqueness. Not a lot of people use their themes which easily gives me a design edge over others in any niche.
I like the Clean theme (Check the journal style demo) but almost all the blog themes look good to me for affiliate marketers.
Key Things To Remember
Here’s what you need to understand before buying a Theme:
Avoid Pirated Themes
Never buy nulled/pirated WP themes. They are buggy, they will have codes which can harm your site in the long run. Try to understand this. Why do people null and pirate themes? There has to be a reason, right? The reason can be anything from getting a secret backlink from your site to replacing your site ads or affiliate links with their own ones when the time comes. Don’t be a victim of this.
Yes, a theme is important but even a Free WordPress theme can do wonders if your content and link building strategies are solid. A WordPress theme will not help you rank better (with some exceptions of giving you slightly better loading time). It is more of a visual thing to please you.
As an amazon affiliate marketer, your task is to send people to Amazon. No matter how good or bad your site looks, you are successful if you can send a traffic to Amazon from your website. Almost any WordPress theme will be able to do so if you can place your buttons and links right. Focus on conversion optimization more than the theme choice. This will give you better results.
That will be it for today. What is your favorite WordPress theme though? What have you used and liked?
Let me know in the comments!